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Principios de marketing
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Principios de marketing (2018)Principios de marketingMarketing digital en el Ecuador tras la crisis sanitaria de la Covid-19. (2022)Marketing digital en el Ecuad…Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design (2015)Brand Equity and Store Brand …As boas práticas de gestão ambiental e a influência no desempenho exportador : um estudo sobre as grandes empresas exportadoras brasileiras (2009)As boas práticas de gestão am…Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico (2007)Indicadores y dimensiones que…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Positioning of private label brands of men’s apparel against national brands (2020)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Principles and Practice of Structural Equation Modeling (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)La rentabilidad y el comercio electrónico en las PYMES en el Ecuador. Caso emprendimientos en empresas de alimentos y bebidas (2023)FUNDAMENTOS DEL MARKETING (2024)
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  • 2015Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design10 cited
  • 2007Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico9 cited
  • 2009As boas práticas de gestão ambiental e a influência no desempenho exportador : um estudo sobre as grandes empresas exportadoras brasileiras8 cited
  • 2022Marketing digital en el Ecuador tras la crisis sanitaria de la Covid-19.8 cited

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