References

• 1981The Framing of Decisions and the Psychology of Choice17,834 cited
• 2000Fairness and Retaliation: The Economics of Reciprocity3,239 cited
• 2005Clean Evidence on Peer Effects828 cited
• 2009Large Stakes and Big Mistakes786 cited
• 2006Putting Behavioral Economics to Work: Testing for Gift Exchange in Labor Markets Using Field Experiments700 cited
• 1993Reasons for Framing Effects400 cited
• 2004How Robust is Laboratory Gift Exchange?217 cited
• 1986AN EMPIRICAL EXAMINATION OF THE BIASING EFFECTS OF FRAMING ON BUSINESS DECISIONS*79 cited
• 2006Relative thinking theory74 cited
• 1993Mental accounting and the process of multiattribute choice38 cited
• 2011Do people think about absolute or relative price differences when choosing between substitute goods?37 cited
• 2007The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs22 cited
• 2011Do Consumers Make Too Much Effort to Save on Cheap Items and Too Little to Save on Expensive Items?12 cited

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