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The moderating role of social themes in cause-related marketing advertisements · Study

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ArticleThe moderating role of social themes in cause-related marketing advertisements

Thamaraiselvan Natarajan2018

Article2018

The moderating role of social themes in cause-related marketing advertisements

Thamaraiselvan Natarajan · Daniel Inbaraj Jublee · Dharun Lingam Kasilingam · Gladys Stephen

13 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.2012Principles and Practice of Structural Equation Modeling 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1998Principles and Practice of Structural Equation Modeling 1988On the Evaluation of Structural Equation Models 2011PLS-SEM: Indeed a Silver Bullet 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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Year2018

Typearticle

Published2018-10-10

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations13

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s12208-018-0208-4

openalex_workW2896683274

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