ANALYSIS OF INTENTION TO USE ELECTRONIC MONEY IN DENPASAR CITY: TAM APPROACH

I Komang Sumerta · I Made Wardana

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The rapid development of technology has penetrated various sectors of life in the community, one of which is in the banking sector. Electronic money has advantages and disadvantages that can affect the behavior of consumers to use it. This study aims to explain the usefulness and perceived consumers' use of electronic money products. The population of this research is infinite. The sampling method used in this study is non-probability sampling. The sampling technique in this study was purposive sampling. The sample used was 108 respondents. The analytical tool used is Warp PLS 3.0 The results of this study are perceived usefulness and perceived ease of use has a positive and significant effect on using electronic money. Perceived usefulness have a positive and significant effect on the intention to use electronic money. The attitude of using electronic money has a positive and significant effect on the intention to use electronic money. Perceived ease of use have a positive and significant effect on the perceived the usefulness of electronic money. The practical implication of electronic money issuing companies can improve and improve in terms of the community's intention to use electronic money as a medium for future micropayment transactions. Factors that influence the intention to use in this study are perceived usefulness, perceived ease and attitude. Theoretical implications in this study to enrich the concept of consumer behavior in marketing, especially the results of previous research on the intention of using electronic money.

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References

1998The partial least squares approach for structural equation modeling.1995Understanding Information Technology Usage: A Test of Competing Models 2010Consumer Behavior: Building Marketing Strategy 2000Acceptance of e-commerce services: the case of electronic brokerages 1989Consumer behavior in marketing strategy 2006MARKETING MANAGEMENT 12e 2012A Study on Tam: Analysis of Customer Attitudes in Online Food Ordering System 2014Explaining undergraduates’ behavior intention of e-textbook adoption

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