Business Intelligence and Data Analytics as a Driver of Dynamic Capability Strategic Approach

Abstract

Papers addressing the Dynamic Capability (DC) approach either support it as the best strategy or express its defects and impediments to implementation. However, this paper aims to promote the DC through the means of digital transformation from the angle of Business Intelligence and Data Analytics (BIDA). This article employs the logic of matching the essential components of the DC and BIDA to verify the extent of their conformity. A literature review methodology has been adopted since there are a considerable number of publications that focus on DC and BIDA. This paper posits that the main components of DC are sensing and exploring changes, seizing opportunities, and managing reconfiguration and transformation. Whereas, the features of knowledge discovery, decision support, predicting changes and risks are related to the BIDA. Additionally, this study found that the BIDA has a significant positive effect on the DC and helps to achieve a competitive advantage. By drawing the connection and demonstrating the impact of the essential elements of DC and BIDA, this article shows the vital framework of how the BIDA supports the DC. Finally, some limitations and gaps that provide suggestions for future research in this area are discussed.

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