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Ce que l’argent fait à l’art
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Ce que l’argent fait à l’art (2015)Ce que l’argent fait à l’artPrivate Art Museums in Paris: How France’s Luxury Titans Shape Urban Branding Through Iconic Architecture (2024)Private Art Museums in Paris:…Transforming Luxury Brand Experiences through Artification: A Marketing and Consumer Research Perspective (2019)Transforming Luxury Brand Exp…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Reinventing Marketing to Manage the Environmental Imperative (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Reimagining Value Through Artification: A Conceptual and Theoretical Framework for Philanthropy and Marketing (2025)A Theory of Global Capitalism (2004)Planet of Slums (2006)Branding New York: how a city in crisis was sold to the world (2009)
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  • 2019Transforming Luxury Brand Experiences through Artification: A Marketing and Consumer Research Perspective9 cited
  • 2024Private Art Museums in Paris: How France’s Luxury Titans Shape Urban Branding Through Iconic Architecture2 cited

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