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The primary objective of this article is to establish the importance and impact of culture and people within organizations to developing continuous improvement. The research encompasses an empirical analysis and chronological literature review to establish viable interactions between people and culture. It will discuss the critical factors in organizational culture and their ramifications on continuous improvement and the somewhat symbiotic relationship between culture and continuous improvement. Moreover, the article will indicate the impact of these relationships on the overall success of the business. The study will then make recommendations on how best organizations can implement sustainable measures to ensure continuous improvement in a highly dynamic and competitive environment.
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