The Fashion Condition: Rethinking Fashion from Its Everyday Practices

Abstract

This article challenges traditional ways of understanding fashion as a social phenomenon. By considering the everyday social practice of fashion where looking, wearing, choosing, discarding, consuming, and producing fashion have central roles in understanding fashion’s person–object relationships, this study advances an alternative ontological view of fashion as a volatile emotional condition and inconstant state of mind. This suggested shift in theoretical perspective is significant in understanding and stimulating change or maintaining stability in fashion phenomena and could have principal consequences for thinking and developing policy in relation to fashion as well as to more general issues in person–object conditioned design cultures.

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