Cultural Identity in Product Design of Fashion Technology – Tools and Method

Abstract

In the 21 st century, in a context of globalization of economies and technologies, cultural technologies strike a discordant note because they work on the basis of cultural icons, and specific societal imaginary.In this field, Technical engineering, informatic (logic-mathematical) and cultural (cognitive-emotional) languages need to find a common denominator in order to respond to the complexity of consumers' demands for modern products.Interdisciplinary approaches should not remain only at academic or technological level, transdisciplinarity may be a holistic key to the success of some disciplines, in the context in which co-creation and collaborative design are nowadays common in leadership and user-oriented creation.The article presents the laboratory verification, together with young designers, of a method of generating the identity, practical design of product creation by using a mix of cultural instruments, a method substantiated by the main author of this article.The purpose of this practical method is to make creative individuals aware of the importance of cultural work instruments in fashion technologies.

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