Article2018

BENCHMARKING MARKETING SCHOLAR PRODUCTIVITY

Karen Chapman · Alexander E. Ellinger · Karli Filips · Jesse Nash

5 citations0/0 files storedMarketing Education Review

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scientometrics and bibliometrics research Higher Education Governance and Development Psychology Research and Bibliometrics

Abstract

Despite growing utilization of scholarly metrics to assess faculty research output, quality, impact, and productivity, the marketing discipline has yet to develop a comprehensive, generalizable benchmark for assessing scholar productivity. This study builds on and extends previous productivity benchmark studies by examining a considerably larger and more representative sample of over 1,000 marketing scholars from U.S. research-intensive schools and by assessing marketing scholar productivity over complete careers rather than for specific periods of time. Consistent with the objectives of benchmarking, the study findings enable educational administrators and faculty themselves to see exactly where a particular marketing scholar’s productivity falls within the range of scores.

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References

2005An index to quantify an individual's scientific research output 2011Encyclopedia of research design 2016A review of the literature on citation impact indicators 2017Suitability of Google Scholar as a source of scientific information and as a source of data for scientific evaluation—Review of the Literature 1994Benchmarking for competitive advantage 2010Counting the citations: a comparison of Web of Science and Google Scholar in the field of business and management 2006Research Standards for Promotion and Tenure in Information Systems1 1990Green consumerism and the societal marketing concept: Marketing strategies for the 1990's

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