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Omnichannel experience: Towards successful channel integration in retail
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  • 2022Omnichannel marketing: structured review, synthesis, and future directions35 cited
  • 2020Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail28 cited
  • 2024Effects of channel integration on the omnichannel customer experience27 cited
  • 2021Omnichannel retailing strategy: a systematic review27 cited
  • 2020Generational Differences in Omnichannel Experience: Rising New Segment: Gen Z23 cited
  • 2021Effect of Multi-Channel Integration on Customer Purchase Intention21 cited
  • 2021A review of studies on virtual layout and atmospherics - potential applications to the fashion industry12 cited
  • 2025E-commerce supply chain risk mitigation and online sales performance0 cited

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