Setting the transgender agenda: intermedia agenda-setting in the digital news environment

Thomas J Billard

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Media Studies and Communication LGBTQ Health, Identity, and Policy Communication and COVID-19 Impact

Abstract

Transgender issues have recently emerged as highly salient topics of political contestation in the United States. This paper investigates one relevant factor in that ascent: intermedia agenda-setting between digital-native and legacy press news. Through a content analysis of the top-five digital-native and top-five legacy press online news entities from 2014 to 2015, we investigate the dynamics of intermedia agenda-setting in the context of transgender topics, both at the level of attention to transgender topics in general and at the level of attention to specific issues related to the transgender community (e.g. anti-transgender violence). Results indicate significant causal effects of digital-native coverage on legacy press coverage at the level of general attention to transgender topics. However, results also indicate that at the level of specific transgender issues, digital-native coverage drives legacy press coverage on some issues, which legacy press coverage drives digital-native coverage on others. Implications for intermedia agenda-setting in the digital news media environment and for the future of transgender political rights movements are discussed.

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References

1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods 2019Content Analysis: An Introduction to Its Methodology 1972The Agenda-Setting Function of Mass Media 1981Making News: A Study in the Construction of Reality.2008Handbook of Interpersonal Communication 2003Cascading Activation: Contesting the White House's Frame After 9/11 1987The “Uncensored War”: The Media and Vietnam 2014The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data

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