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Default Effect in Behavioral Decision Making
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Default Effect in Behavioral Decision Making (2011)Default Effect in Behavioral Decision Mak…The effect of default option on customer decision behavior in product customization (2013)The effect of default option …Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction (1993)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The “I Designed It Myself” Effect in Mass Customization (2009)The Effect of Default Options on Consumer Decisions in the Product Configuration Process. (2018)
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  • 2013The effect of default option on customer decision behavior in product customization2 cited

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