Growing global in the sharing economy: Lessons from Uber and Airbnb

Syed Tariq Anwar

38 citations0/0 files storedGlobal Business and Organizational Excellence

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Sharing Economy and Platforms International Business and FDI Business Strategies and Innovation

Abstract

A study of the globally oriented expansion strategies of Uber and Airbnb offer business leaders insight into dealing with the ups and downs of the sharing economy. Although both firms have suffered operational and managerial setbacks and face logistical and regulatory hurdles, they continue to enjoy remarkable international growth. Thanks to their entrepreneurial initiatives, application of digital models, savvy branding, and customer‐centric focus, Uber and Airbnb remain staunchly competitive in each of their demanding sectors. Their experiences highlight the value of efficient business models, niche strategies, and connectivity.

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References

2014How Smart, Connected Products Are Transforming Competition 2017The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry 2013Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector 2015How Smart, Connected Products Are Transforming Competition 2015How Smart, Connected Products Are Transforming Companies 2017Putting the sharing economy into perspective 2004The New Strategic Brand Management 2014Decision-driven marketing

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