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CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM
16 references·2 citing·35 second hop
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References

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  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
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  • 2005

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The impact of perceived corporate social responsibility on consumer behavior
2,063 cited
  • 2011Nuevos modelos de negocios en los mercados emergentes1,905 cited
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    • 2021Impact of Management Tools Supporting Industry 4.0 on the Importance of CSR during COVID-19. Generation Z32 cited
    • 2022How new sustainability typologies will reshape traditional approaches to loyalty9 cited