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To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
16 references·0 citing·49 second hop
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising (2018)To emoji or not to emoji? Examining the i…The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types (2018)The Perfect Fit: The Moderati…Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters (2018)Service with Emoticons: How C…The Role of Arousal in Congruity-Based Product Evaluation (2014)The Role of Arousal in Congru…“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption (2013)“Wii Will Rock You!” The Use …Pleasure principles: A review of research on hedonic consumption (2012)Pleasure principles: A review…Emoticons in Computer-Mediated Communication: Social Motives and Social Context (2008)Emoticons in Computer-Mediate…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Justification Effects on Cons…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Congruency of scent and music…Politeness: Some universals in language use (1999)Politeness: Some universals i…Salesperson Stereotypes, Consumer Emotions, and their Impact on Information Processing (1995)Salesperson Stereotypes, Cons…The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions (1993)The Effects of Mood, Involvem…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Politeness : Some Universals in Language Usage (1987)Politeness : Some Universals …Nonverbal communication in human interaction (1972)Nonverbal communication in hu…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The case for motivated reasoning. (1990)Why do humans reason? 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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.41,125 cited
  • 1987Politeness : Some Universals in Language Usage11,919 cited
  • 1972Nonverbal communication in human interaction2,189 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,178 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior1,163 cited
  • 1999Politeness: Some universals in language use1,113 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
  • 2012Pleasure principles: A review of research on hedonic consumption687 cited
  • 1993The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions469 cited
  • 2008Emoticons in Computer-Mediated Communication: Social Motives and Social Context355 cited
  • 2013“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption298 cited
  • 2018Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters288 cited
  • 2014The Role of Arousal in Congruity-Based Product Evaluation160 cited

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  • 1995Salesperson Stereotypes, Consumer Emotions, and their Impact on Information Processing129 cited
  • 2018The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types125 cited
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