Consumer Acceptance of Internet of Things (IoT): Smart Home Context

Abstract

The increasing number of devices connected to the internet paves the way for the new era of the internet of things (IoT) computing in which almost every object surrounding us can be transformed into smart entities by equipping objects with sensors, actors, and connectivity technologies. In this study, we seek to examine the consumer acceptance of IoT in smart home context. Drawing on the unified theory of acceptance and use of technology (UTAUT2), we propose an integrative theoretical model that extends UTAUT2 and offers a more comprehensive picture of the factors influencing IoT acceptance and use. The results show that performance expectancy, effort expectancy, social influence, hedonic motivation, and price value are significant predictors of smart home acceptance and use. The results also show that trust and security risk play a significant role in smart home acceptance. We conclude with a discussion of the theoretical and practical implications.

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