Evaluation of Use Agent Proposal System Using Unified Theory of Acceptance and User Technology (UTAUT) Model

Abstract

The life insurance company rapidly growing because the demand of life insurance is increasing now days. With more competitor in life insurance industry, company need to have appropriate, attractive and competitive insurance product for their customer. Company employee who offers insurance product directly to customer is called insurance agent. Those competitive environments make company to equipped agent with mobile application, which called agent proposal system. With agent proposal system, agent can give an interactive presentation to customer, allow them to make simulation, and offer insurance product to customer. In order to enhance/improve the application, company need to evaluate the use of the agent proposal system. The evaluation result is expected to give company the conclusion about factor that influence agent to increase the use of agent proposal system and as suggestion to enhance/improve the system. The evaluation use UTA UT model with variable used are social influence, performance expectancy, facilitating condition, behavior intention, effort expectancy, use behavior and moderator: experience and age. The sample is 217 agents and the data collection using questionnaire. The result show that performance expectancy, effort expectancy and social influence have a positive influence to behavior intention and behavior intention and facilitating condition have a positive influence to use behavior of agent proposal system.

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