Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures

Emily K. Vraga · Melissa Tully

38 citations0/0 files storedSocial Science Computer Review

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Media Studies and Communication Social Media and Politics Media Influence and Politics

Abstract

Despite the importance of news exposure to political outcomes, news consumption is notoriously difficult to measure, and misreporting news exposure is common. In this study, we compare participants’ news behaviors measured on a news aggregator website with their self-reported story selection immediately after exposure. We find that both individual and contextual characteristics—especially the presence of political cues in news headlines—influence reporting of news story selection. As a result, the news audience profiles differ using self-reported versus behavioral measures, creating two different pictures of news exposure. More attention is needed to improve news measurement strategies to address misreporting and to improve the accuracy of news audience profiles.

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1985From Intentions to Actions: A Theory of Planned Behavior 1982The need for cognition.2015Exposure to ideologically diverse news and opinion on Facebook 2003Partisan hearts and minds: political parties and the social identities of voters 2010Digital Na(t)ives? Variation in Internet Skills and Uses among Members of the “Net Generation”2013Media and Political Polarization 2011Niche News 2012Selective Exposure in the Age of Social Media

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