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The Relationship between Mass Media Availability and the Multicountry Diffusion of Consumer Products

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1993

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

286 cited

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2014ENHANCING TRUST OR REDUCING PERCEIVED RISK, WHAT MATTERS MORE WHEN LAUNCHING A NEW PRODUCT?33 cited
2009Information, Promotion, and the Adoption of Innovative Consumer Durables*20 cited
2002Price of convenience : dynamics of adoption attitudes and privacy sensitivity over time9 cited