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The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons
16 references·5 citing·48 second hop
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References

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  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1988CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE.3,148 cited
  • 2003Temporal construal.3,006 cited
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  • 2006Construal levels and self-control.1,152 cited
  • 2003Corporate Social Responsibility: Whether or How?1,084 cited
  • 1989Levels of personal agency: Individual variation in action identification.982 cited
  • 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk962 cited

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2002
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
835 cited
  • 1989Levels of personal agency: Individual variation in action identification.704 cited
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    • 2021How permeable to cause-related marketing are millennials?14 cited
    • 2021Collaborative capabilities of cause-based social entrepreneurship alliance of firms13 cited
    • 2023Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement13 cited
    • 2021Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat9 cited