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The article explores the potential for sustainable development of the company in a dynamic environment. The components of the potential are composed of external and internal. For their identification and analysis, tools such as SNW- and SWOT-analysis are used on the example of a construction industry enterprise. It was revealed that internal stability is formed under the influence of management tools. It includes organizational, investment, production, technological and financial sustainability. External stability includes global, regional and national. For a deeper analysis it is desirable to apply the indicator of sustainable development. With its help, it is possible to analyze the development of the enterprise in terms of dynamics, compare different enterprises and identify bottlenecks among the components of sustainable development potential. The indicator is flexible and takes into account industry specifics. The authors concluded that the innovative component should be present in all areas of the enterprise.
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