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Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online
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References

  • 1997Book Review: The Psychology of Attitudes7,173 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2009Media Effects1,689 cited
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455 cited
  • 2002Media Effects452 cited
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