Articlegold2018

Internet videos and colorectal cancer in mainland China: a content analysis

Shun Zhang · Yang Yao · Dongyi Yan · Biao Yuan · Xiaohua Jiang · Chun Hua Song

21 citations0/0 files storedBMC Medical Informatics and Decision Making

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Social Media in Health Education Colorectal Cancer Screening and Detection Health Literacy and Information Accessibility

Abstract

BACKGROUND: Colorectal cancer incidence and mortality have been increasing in China and as one of the most important health problems facing the nation. Adequate dissemination of correct information about colorectal cancer could help in reducing cancer-related morbidity and mortality. This study aims to assess the completeness and reliability of colorectal cancer-related information available on the video website of Youku in mainland China. METHODS: Youku ( https://www.youku.com /) was searched on September 15, 2016 for the search terms colorectal cancer. Only Chinese videos were included. Two reviewers independently evaluate the videos for characteristics, information source and usefulness. Content was analysed under six categories (aetiology, anatomy, symptoms, preventions, treatments and prognosis). Completeness was evaluated with a checklist developed by the researchers. Any discrepancies were resolved by consensuses. SPSS software was used to analyze data. RESULTS: There were 242 videos with relevant information about colorectal cancer. The type of source were as follows: independent users, 118 (49%); health information web sites, 60 (25%); medical doctors, 31 (13%); news network, 22 (9%); and hospital/university, 11 (4%). In all, 57% of videos had useful information about colorectal cancer, 21% were misleading. Videos posted by medical doctors (P = 0.021) and health information web sites (p = 0.039) were less incomplete than videos by independent users. Of the Traditional Chinese medicine (TCM) videos, 97 (76%) had information about treatments of colorectal cancer. 30% TCM videos contain misleading information, whose misleading rate was higher than total's (21%). CONCLUSIONS: The colorectal cancer videos in mainland China represented by Youku varied base on ownership and content and information incompleteness were fairly high. It is necessary that professionals adapt to the advanced technology and think useful methods to solve the variable quality of information of internet video websites in mainland China.

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1988China statistical yearbook 2007YouTube as a Source of Information on Immunization: A Content Analysis 2010YouTube As a Source of Information on the H1N1 Influenza Pandemic 2013Misleading Health-Related Information Promoted Through Video-Based Social Media: Anorexia on YouTube 2015YouTube as a patient‐information source for root canal treatment 2014YouTube as a source of patient information on gallstone disease 2013Evaluation of the Educational Value of YouTube Videos About Physical Examination of the Cardiovascular and Respiratory Systems 2012Nervous system examination on YouTube

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