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The chapter explores the evolution of definitions and research developed in the last two decades on ‘creative regions’ in the UK and considers the shift from practices of regeneration and creative-placemaking to the development of creative production hubs. Following this development from a complexity perspective it argues for the importance of considering creative ecosystems, including consumption but also knowledge of human capital and creative learning opportunities in specific locations. The chapter highlights the limitations of previous research that adopts a single perspective to define this concept and outlines the value of using a creative ecology perspective and complexity thinking to take forward the research agenda on creative regions in the future.
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