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Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach · Study

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ChapterImplementation of Omnichannel Strategy in the US Retail: Evolutionary Approach

Lanlan Cao2018

Chapter2018

Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach

23 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Supply Chain and Inventory Management Digital Innovation in Industries

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References

2011Case study research: design and methods 2007Theory Building From Cases: Opportunities And Challenges 2015From Multi-Channel Retailing to Omni-Channel Retailing 2010From Strategy to Business Models and onto Tactics 1994Yin, Robert K., Case Study Research: Design and Methods, 2nd ed. Newbury Park, CA: Sage, 1994.2018MIS Quarterly Executive 2006Challenges and Opportunities in Multichannel Customer Management 2014Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing

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2018Exploring Omnichannel Retailing: Common Expectations and Diverse Reality 2021Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications 2022A Qualitative Study on Innovation and Dimensional Aspects of the Omnichannel Retail Business Model

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2021Omni-channel retailing in supply chains: a systematic literature reviewreview · 14 shared references 2021From channel integration to platform integration: Capabilities required in hospitalityarticle · 12 shared references 2022A Qualitative Study on Innovation and Dimensional Aspects of the Omnichannel Retail Business Modelarticle · 12 shared references 2018The future of omnichannel retail: A four-stage Delphi studyarticle · 11 shared references 2018Omni-channel retailing research – state of the art and intellectual foundationarticle · 11 shared references 2017The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approacharticle · 11 shared references

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Year2018

Typechapter

Published2018-12-05

VenueSpringer eBooks

Languageen

Citations23

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-319-98273-1_3

openalex_workW2902938092

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