Structural and Behavioral Predictors of Export Adoption: A Norwegian Study

Marjo-Riitta Rynning · Otto Andersen

29 citations0/0 files storedJournal of International Marketing

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International Business and FDI Global trade and economics Firm Innovation and Growth

Abstract

A model is developed for predicting export adoption. The export adoption decision is viewed as a logical continuation of antecedent structural characteristics and behavior. Predictors and measurement problems are discussed. To illustrate the model, antecedent firm size, domestic market coverage, number of new products developed, and recent domestic market expansion are used to predict export adoption on a sample of previously non-exporting firms. The findings provide some support for the model.

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2019Diffusion of Innovations 1 2003Analysis of Panel Data 1963Diffusion of Innovations 1966Aspects of Scientific Explanation.2004Management International Review 1981Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations 1984Organizational Innovation and Performance: The Problem of "Organizational Lag"1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms

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