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A Study on the Development of Fashion VMD Cognition Measurement Instrument
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A Study on the Development of Fashion VMD Cognition Measurement Instrument (2005)A Study on the Development of Fashion VMD…The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type - (2012)The Effects of VM Components …Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations (1987)The Influence of Store Environment on Quality Inferences and Store Image (1994)The measurement and dimensionality of brand associations (2000)
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  • 2012The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -6 cited

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