Pengaruh kultur sekolah, konsep diri, dan status sosial ekonomi orang tua terhadap perilaku konsumtif siswa

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kultur sekolah, konsep diri, dan status sosial ekonomi orang tua secara parsial dan secara bersama-sama terhadap perilaku konsumtif siswa SMA Negeri di Kota Yogyakarta. Jenis penelitian ini adalah penelitian ex-post facto. Populasi penelitian ini adalah seluruh siswa kelas XI SMA Negeri di Kota Yogyakarta yang berjumlah 2.706 siswa. Sampel penelitian sebesar 366 siswa. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif, analisis regresi sederhana, dan analisis regresi berganda. Hasil penelitian ini adalah: (1) kultur sekolah berpengaruh terhadap perilaku konsumtif siswa SMA Negeri di Kota Yogyakarta dengan sumbangan sebesar 23,3%, (2) konsep diri berpengaruh terhadap perilaku konsumtif siswa SMA Negeri di Kota Yogyakarta dengan sumbangan sebesar 22,1%, (3) status sosial ekonomi orang tua berpengaruh terhadap perilaku konsumtif siswa SMA Negeri di Kota Yogyakarta dengan sumbangan sebesar 12,5%, dan (4) kultur sekolah, konsep diri, dan status sosial ekonomi orang tua secara bersama-sama berpengaruh terhadap perilaku konsumtif siswa SMA Negeri di Kota Yogyakarta dengan sumbangan sebesar 36,2%.Kata kunci: kultur sekolah, konsep diri, status sosial ekonomi orang tua, perilaku konsumtif THE EFFECT OF SCHOOL CULTURE, SELF-CONCEPT, AND SOCIO-ECONOMIC STATUS OF PARENTS ON CONSUMPTIVE BEHAVIOR STUDENTSAbstractThis study aims to investigate the effect of school culture, self-concept, and socio-economic status of parents partially and simultaneously on consumptive behavior of state senior high school students in the city of Yogyakarta. This was an ex post facto study. The research population was all eleventh grade students in state senior high school in the city of Yogyakarta with total of 2,706 students. The research sample was 366 students. The data were collected through a questionnaire. The data were analyzed by means of the descriptive analysis, simple regression analysis, and multiple regression analysis. The results of the study are: (1) school culture has an effect on consumptive behavior of state senior high school students in the city of Yogyakarta with a contribution of 23.3%, (2) self-concept has an effect on consumptive behavior of state senior high school students in the city of Yogyakarta with a contribution of 22.1%, (3) socio-economic status of parents has an effect on consumptive behavior of state senior high school students in the city of Yogyakarta with a contribution of 12.5%, and (4) school culture, self-concept, and socio-economic status have effects on consumptive behavior of state senior high school students in the city of Yogyakarta with a contribution of 36.2%.Keywords: school culture, self-concept, socio-economic status of parents, consumptive behavior

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