Bandwagon Pressures and Interfirm Alliances in the Global Pharmaceutical Industry

Nitin Pangarkar · Saul Klein

36 citations0/0 files storedJournal of International Marketing

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Business Strategy and Innovation International Business and FDI Innovation and Knowledge Management

Abstract

This study examines the applicability of a bandwagon explanation for interfirm alliances in the global pharmaceutical industry. A sample of alliances undertaken by 43 firms, with headquarters in the United States, Europe, and Japan, in the period 1975 to 1989, was analyzed. Bandwagon pressures, measured by the proportion of other firms in one's peer group undertaking alliances and their average number of alliances, was found to influence both the probability that a firm will undertake at least one alliance and the number of alliances it undertakes.

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 2011External Control of Organizations: Resource Dependence Perspective 1979The External Control of Organizations: A Resource Dependence Perspective 1983The Iron Caged Revisited : Institutional Isomorphism and Collective Rationality in Organizational Fields 1985Network Externalities, Competition, and Compatibility 2013Academy of Management Journal 1994Developmental Processes of Cooperative Interorganizational Relationships 1991Competition for competence and interpartner learning within international strategic alliances

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