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The objective of this paper is to derive the innovation profile in developing countries, such as South Africa, from a technology roadmapping practitioner’s point of view. The specific research questions that are addressed are i) what are the main priorities for innovation in South Africa? and ii) what are the actual or perceived innovation competitive advantages for South Africa? A mixed methodology research is used that combines online quantitative surveys, qualitative interviews, and document analysis. The quantitative survey was conducted with researchers and practitioners involved with technology roadmaps in South Africa. Through the realism research philosophy that combines both inductive and deductive approaches, an analytical inference is made through the five propositions that have managerial and policy implications for the technology roadmapping community in developing countries.
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