Using Microfoundations of Value Co-Creation to Guide Service Systems Design “ A Multilevel Design Framework

Christian Grotherr · Martin Semmann · Tilo BÃ¶hmann

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Service and Product Innovation Customer Service Quality and Loyalty Information Systems Theories and Implementation

Abstract

Service systems enable value co-creation. However, value co-creation is a complex phenomenon that is difficult to observe, let alone to purposefully enact. This is a serious challenge for the design of service systems. To address this challenge, we propos

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