‘Peace, Love, and Fun’

Abstract

This chapter discusses the linkages between 'new' transportation technologies and city branding within the contexts of segregation and inequality that so deeply characterize Brazilian metropolises. It examines how an aerial cable car in a favela of Rio de Janeiro connects to transnational arrangements that invent, market, and sell territories associated with poverty and violence as tourist attractions. The authors were inspired by the notion of traveling favela , which refers to a kind of poverty tourism, a space of imagination, and a mobile entity that is traveled to while travelling around the world. The chapter presents a composite of different favela tours promoted by tourism entrepreneurs, which are complemented by accounts of other tourists who shared their personal experiences. In the summer of 2012, Brazil's biggest group buying site, Peixe Urbano, advertised the "Peace, Love, and Fun: Cable Car Tour at Complexo do Alemao", a guided visit for about US$20.

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