Revisiting the Two-Step Flow Model on Twitter: Interconnection of Self-Identified South Korean Twitter Opinion Leadership, News Consumption, News Links, and News Curation

Chang Sup Park

21 citations0/0 files storedElectronic News

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Media Studies and Communication Media and Digital Communication Social Media and Politics

Abstract

This study compares the news consumption, sharing and curating behavior on Twitter between Twitter opinion leaders and traditional opinion leaders, based on an online survey of 1,005 South Korean adults. The results indicate that both traditional opinion leadership and Twitter opinion leadership are significantly related to a high level of news use via traditional media and social networking sites (SNS). While traditional opinion leaders are likely to add links of traditional media news and web-only sites news to their tweets, Twitter opinion leaders tend to add links of traditional media news, web-only sites news, SNS news, and citizen journalism news to their tweets. This study also finds that those who consume news and curate the news on Twitter reveal stronger Twitter opinion leadership than those who consume news but do not curate the news.

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References

2003Diffusion of innovations.2000Relationship of subjective and objective social status with psychological and physiological functioning: Preliminary data in healthy, White women.2007Identifying Opinion Leaders to Promote Behavior Change 2015News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking 2001Journalism and New Media 2009Social news, citizen journalism and democracy 2013Does Twitter motivate involvement in politics? Tweeting, opinion leadership, and political engagement 2015The People’s Choice. How the Voter Makes Up His Mind in a Presidential Campaign

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