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WHAT INFLUENCES MOST ON ANCHORING WILLINGNESS TO PAY? CONSUMER SELF-CONFIDENCE AND HEDONIC-UTILITARIAN CONSUMPTION AS UNDERLYING FACTORS FOR PRICE-ANCHORING SUSCEPTIBILITY
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WHAT INFLUENCES MOST ON ANCHORING WILLINGNESS TO PAY? CONSUMER SELF-CONFIDENCE AND HEDONIC-UTILITARIAN CONSUMPTION AS UNDERLYING FACTORS FOR PRICE-ANCHORING SUSCEPTIBILITY (2018)WHAT INFLUENCES MOST ON ANCHORING WILLING…How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches (2011)How Should Consumers' Willing…How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)How Should Consumers’ Willing…A literature review of the anchoring effect (2010)A literature review of the an…Antecedents of the difference in perceived risk between store brands and national brands (2006)Antecedents of the difference…Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Justification Effects on Cons…Anchoring Effects on Consumers’ Willingness‐to‐Pay and Willingness‐to‐Accept (2004)Anchoring Effects on Consumer…"Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences (2003)"Coherent Arbitrariness": Sta…The Effect of Novel Attributes on Product Evaluation (2001)The Effect of Novel Attribute…Consumer Self-Confidence: Refinements in Conceptualization and Measurement (2001)Consumer Self-Confidence: Ref…Knowledge Calibration: What Consumers Know and What They Think They Know (2000)Knowledge Calibration: What C…Why the WTA–WTP disparity matters (1999)Why the WTA–WTP disparity mat…Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues (1999)Economic Preferences or Attit…A new look at anchoring effects: Basic anchoring and its antecedents. (1996)A new look at anchoring effec…The limits of anchoring (1994)The limits of anchoringEffect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay (1991)Effect of Dealing Patterns on…Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions (1987)Experts, amateurs, and real e…Prospect Theory: An Analysis of Decision under Risk (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Prospect theory: An analysis of decision under risk (1988)Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Why do humans reason? Arguments for an argumentative theory (2011)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Judgment under Uncertainty: Heuristics and Biases (1974)Norm theory: Comparing reality to its alternatives. (1986)Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (2000)Extraneous factors in judicial decisions (2011)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Judgment under Uncertainty: Heuristics and Biases (1975)Cognitive and Motivational Biases in Decision and Risk Analysis (2015)A practical guide to structured expert elicitation using the IDEA protocol (2017)Expasy, the Swiss Bioinformatics Resource Portal, as designed by its users (2021)Product Experience Is Seductive (2002)Beyond Adoption: Development and Application of a Use-Diffusion Model (2003)A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015)Diffusion of Innovations 1 (2019)The Adaptive Decision Maker (1993)The Adaptive Decision Maker (1994)Experimenter demand effects in economic experiments (2009)Influencing behaviour: The mindspace way (2011)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses (1984)Mental Accounting and Consumer Choice (1985)Discrete Choice Methods with Simulation (2003)Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany (2012)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)The potential of generative AI for personalized persuasion at scale (2024)Availability: A heuristic for judging frequency and probability (1973)The case for motivated reasoning. (1990)Overconfidence and Excess Entry: An Experimental Approach (1999)Unskilled and unaware of it: How difficulties in recognizing one's own incompetence lead to inflated self-assessments. (1999)The Role of Representative Design in an Ecological Approach to Cognition. (2004)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)The Measurement of Meaning (1957)The Nature and Origins of Mass Opinion (1992)Measuring Constructed Preferences: Towards a Building Code (1999)How Can Measures of Subjective Well-Being Be Used to Inform Public Policy? (2007)If It's Difficult to Pronounce, It Must Be Risky (2009)First offers as anchors: The role of perspective-taking and negotiator focus. (2001)Comparison processes in social judgment: Mechanisms and consequences. (2003)The Anchoring-and-Adjustment Heuristic (2006)
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References

  • 2003"Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences1,453 cited
  • 2010A literature review of the anchoring effect1,178 cited
  • 1987Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions1,075 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
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  • 2004Anchoring Effects on Consumers’ Willingness‐to‐Pay and Willingness‐to‐Accept281 cited
  • 2011How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-The-Art Approaches252 cited
  • 2006Antecedents of the difference in perceived risk between store brands and national brands249 cited

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  • 1999Why the WTA–WTP disparity matters215 cited
  • 1991Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay182 cited
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