The Effect of Green Purchase Intention Factors on The Environmental Friendly Detergent Product (Lerak)

Ika Rinawati Dyah · Suliantoro Hery · Bayu Dwi Sutrisno

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Environmental Sustainability in Business Consumer Behavior and Marketing Influence Sustainable Supply Chain Management

Abstract

Preference of influence of green purchase intention factor to environmentally friendly detergent product (lerak). Awareness of the current world community of the importance of environmental sustainability is increasing, this behaviour can be seen from the consumption patterns of people who start wanting environmentally friendly products. This condition makes many manufacturers adapt environmental problems in each of its products. Products that adapt to green product environmental issues can pave the way for manufacturers to enter eco-friendly markets as well as environmentally friendly detergents lerak. In this study using survey methods to determine the extent of influence of each factor to the intention of purchasing to environmentally friendly product. Factors studied are environmental concern, social influence, self-image, environmental knowledge, and perceived product price and quality against green purchase intention. From the results of this study found that all these factors have a significant influence on the green purchase intention of environmentally friendly detergent, but the most influential factor is the environmental knowledge which is the most important dimension and has the most significant influence on the intention of purchasing environmentally friendly detergent.

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2008Opportunities for green marketing: young consumers 2007A hierarchical analysis of the green consciousness of the Egyptian consumer 2006Green products and corporate strategy: an empirical investigation 2015PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN

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