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Sir John Whitmore is a pre-eminent coach, consultant and author, and a leading thinker in leadership and organizational change. He is closely associated with the GROW Model, an acronym standing for (G)oals, (R)eality, (O)ptions and (W)ill (Whitmore, 1992). By working through these four key steps, individuals can gain clarity about their aspirations, understand their current situation, identify possibilities, and take targeted action toward achieving goals.
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