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Iverson, the star shooting guard for the Philadelphia 76ers, is known not only for his quickness, crossover dribble, and rainbow jumpshot but also for embracing the cultural signi ers of the hip-hop generation such as cornrows, tattoos, and hip-hop music. As a product of the hip-hop generation, Iverson has been in uenced by its music, fashion, and perspective. Rap music andhip-hop culture grew out of inner-city youth’s discontent with a society that failed to hear their concerns or to address their problems. As an inner-city youth, Iverson identi ed with many of the themes articulated in rap music because his life experiences, such as growing up in a single-parent home in a poor neighborhood in Hampton, Virginia, paralleled those of many rappers. Not surprisingly, many of his generation listen to and have embraced rap music and hip-hop culture as part of expressing their cultural identity and class consciousness.1
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