"Exercise Teaches You the Pleasure of Discipline" – The Female Body in Jane Fonda´s Aerobics Videos

Abstract

The essay shows how Jane Fonda´s aerobics video helped to produce a female body image that claims to differ from the normative standards given by society in a particular social segment. The so-called “aerobic body” was a hybrid of the prevailing delicate woman's body and a body which displays strength and a regular training in the form of muscles. Following selected examples, the following questions will be addressed: How was the female body represented in the videos? How did this influence the common body ideal?

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