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There was a gap between the promise and the performance after experimentation dominated the arsenal of social psychologists in the 1950s. In this chapter, the author identifies the scientific strength of experimentation and contrasts this to how experiments actually developed in the golden age of experimental social psychology. Social psychology is paradoxical. It is one of the most popular subjects in the undergraduate curriculum but very little of its subject matter is practical, or can be applied in specific settings to overcome problems that would plague society in its absence. Several contributors at the Yosemite conference noted that social psychology had become a field in which practitioners appeared to know little of the history of their own discipline, and had become alienated from cognate areas on sociology and anthropology. Cognitive dissonance simply opened a new page for social psychology, one that was dogmatically experimental, indifferent to practical applications, and focused on the underlying mechanisms of sense-making.
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