References

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• 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
• 2006A Model of Reference-Dependent Preferences2,726 cited
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• 2005Giving Firms an “E” for Effort: Consumer Responses to High‐Effort Firms525 cited
• 2006Dynamic Pricing and Consumer Fairness Perceptions519 cited
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• 2014Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets136 cited
• 2016Consumer Social Responsibility132 cited
• 2008A Theory of Combative Advertising114 cited
• 1985