This paper explores the ‘regime of practices’ that are put in place when novel forms of sustainable living in the countryside are proposed that nevertheless contrast with established planning rationalities of urban containment and countryside protection. The article uses Foucault’s concept of governmentality to explore the innovative and arguably progressive One Planet Development policy in Wales. The paper focuses in particular on the Ecological Footprint and its associated data and monitoring requirements as a way of demonstrating One Planet Living. The analysis highlights the tensions between enabling One Planet Development and the governance of individuals’ lives and behaviours.
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