Human and Computer Personality Prediction From Digital Footprints

Joanne M. Hinds · Adam Joinson

129 citations0/0 files storedCurrent Directions in Psychological Science

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Personality Traits and Psychology Privacy, Security, and Data Protection Authorship Attribution and Profiling

Abstract

Is it possible to judge someone accurately from his or her online activity? The Internet provides vast opportunities for individuals to present themselves in different ways, from simple self-enhancement to malicious identity fraud. We often rely on our Internet-based judgments of others to make decisions, such as whom to socialize with, date, or employ. Recently, personality-perception researchers have turned to studying social media and digital devices in order to ask whether a person’s digital traces can reveal aspects of his or her identity. Simultaneously, advances in “big data” analytics have demonstrated that computer algorithms can predict individuals’ traits from their digital traces. In this article, we address three questions: What do we currently know about human- and computer-based personality assessments? How accurate are these assessments? Where are these fields heading? We discuss trends in the current findings, provide an overview of methodological approaches, and recommend directions for future research.

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References

1956Perception and the Representative Design of Psychological Experiments 2013Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach 1979The stability of behavior: I. On predicting most of the people much of the time.1995On the accuracy of personality judgment: A realistic approach.1974On predicting some of the people some of the time: The search for cross-situational consistencies in behavior.2015Computer-based personality judgments are more accurate than those made by humans 2010Who knows what about a person? The self–other knowledge asymmetry (SOKA) model.1994Accuracy and bias in self-perception: Individual differences in self-enhancement and the role of narcissism.

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