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PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI
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PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI (2018)PERAN BRAND IMAGE MEMEDIASI PENGARUH KRED…PERAN BRAND IMAGE DALAM MEMEDIASI COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION (2016)PERAN BRAND IMAGE DALAM MEMED…PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BELI (2015)PERAN BRAND IMAGE DALAM MEMED…THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS (2014)THE RELATIONSHIP BETWEEN BRAN…Structural Equation Modeling Dalam Penelitian Manajemen (2014)Structural Equation Modeling …Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar (2014)Pengaruh Brand Image dan Prod…Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention (2014)Celebrity endorsement: How ce…The moderating role of consumer personality and source credibility in celebrity endorsements (2013)The moderating role of consum…RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS (2013)RELATIONSHIP BETWEEN COUNTRY …Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention (2013)Influence of Celebrity Endors…Analisa Pengaruh Rio Dewanto Dan Donita Sebagai Celebrity Endorser Terhadap Minat Beli Produk AXE Anarchy Dengan Daya Tarik Iklan Dan Efek Iklan Sebagai Variabel Intervening (2013)Analisa Pengaruh Rio Dewanto …The effect of electronic word of mouth on brand image and purchase intention (2012)The effect of electronic word…The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity (2011)The Impact of Source Credibil…Perilaku Konsumen: Implikasi pada Strategi Pemasaran (2008)Perilaku Konsumen: Implikasi …Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2 (2007)Manajemen Pemasaran, Edisi Ke…Cara Menggunakan Dan Memaknai Analisis Jalur (Path Analysis) (2007)Cara Menggunakan Dan Memaknai…Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu (2003)Periklanan Promosi : Aspek Ta…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic (2021)The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z (2022)Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions (2024)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach (2012)The effect of social media communication on consumer perceptions of brands (2014)What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value (2014)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)An Introduction to the Five‐Factor Model and Its Applications (1992)Forty-five years of celebrity credibility and endorsement literature: Review and learnings (2021)Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing (2024)The effect of source disclosure on evaluation of AI-generated messages (2024)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Advances in Consumer Research (2025)Celebrity Endorsement: A Literature Review (1999)Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)PENGARUH DAYA TARIK, KEPERCAYAAN, DAN KEAHLIAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (2019)Effects of social influence on idea selection in creativity workshops (2020)Pengaruh pengendalian internal dan good corporate governance terhadap pen cegahan fraud (2013)PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL PEMEDIASI (2017)PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN NIAT BELI ULANG (2018)PENGARUH PERSEPSI NASABAH TENTANG TINGKAT SUKU BUNGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT MENABUNG NASABAH (2013)The Model Of Product Quality, Promotion, Price, And Purchase Decisions (2018)Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen (2020)Impact of Service Quality, Price, and Brand on Loyalty with the mediation of Customer Satisfaction on Pos Ekspres in East Java (2016)Upaya Peningkatkan Brand Awareness PT. 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References

  • 2012The effect of electronic word of mouth on brand image and purchase intention874 cited
  • 2014Structural Equation Modeling Dalam Penelitian Manajemen395 cited
  • 2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention346 cited
  • 2003Periklanan Promosi : Aspek Tambahan Komunikasi Pemasaran Terpadu343 cited
  • 2007Cara Menggunakan Dan Memaknai Analisis Jalur (Path Analysis)264 cited
  • 2008Perilaku Konsumen: Implikasi pada Strategi Pemasaran240 cited
  • 2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS160 cited
  • 2007Manajemen Pemasaran, Edisi Ketiga Belas Jilid 2148 cited
  • 2013The moderating role of consumer personality and source credibility in celebrity endorsements68 cited
  • 2013Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention61 cited
  • 2013RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS47 cited
  • 2011The Impact of Source Credibility on Saudi Consumer’s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity45 cited
  • 2015PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP NIAT BELI20 cited
  • 2016PERAN BRAND IMAGE DALAM MEMEDIASI COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION

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20 cited
  • 2013Analisa Pengaruh Rio Dewanto Dan Donita Sebagai Celebrity Endorser Terhadap Minat Beli Produk AXE Anarchy Dengan Daya Tarik Iklan Dan Efek Iklan Sebagai Variabel Intervening17 cited
  • 2014Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar12 cited
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