Article2019

The Effects of Online Reviews, Perceived Value, and Gender on Continuance Intention to Use International Online Outshopping Website: An Elaboration Likelihood Model Perspective

42 citations0/0 files storedJournal of International Consumer Marketing

No readable copy stored yet — this record is metadata only.

Technology Adoption and User Behaviour Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

Based on the elaboration likelihood model, means-end chain theory, and gender, this study investigates the effects of the quantity and quality of online reviews, which are mediated by two types of perceived values (utilitarian and hedonic values), on continuance intention to use IOO websites. We further argue that these relationships are moderated by gender. Based on a survey of 291 IOO customers in China, the results suggest that (1) perceived utilitarian and hedonic value completely mediate the positive relationship between online reviews and consumers' continuance intention; (2) through perceived utilitarian value, the indirect effect of the quantity of online reviews on consumers' continuance intention is stronger for females, while the quality of online reviews on consumers' continuance intention is stronger for males; and (3) through perceived hedonic value, the indirect effect of the quantity and quality of online reviews on consumers' continuance intention have no significant difference.

Citations in this library

Stored only when both papers are in the corpus — 42 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior 2015A primer on partial least squares structural equation modeling (PLS-SEM)1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1988Intrinsic Motivation and Self-Determination in Human Behavior 2025Advances in Consumer Research 2014A primer on partial least squares structural equation modeling (PLS-SEM)

Cited by

2020The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?2022The impact of Corporate Sociopolitical Activism (CSA) on brand attitude 2021Make the apps stand out: discoverability and perceived value are vital for adoption 2022Creating a Sincere Sustainable Brand: The Application of Aristotle’s Rhetorical Theory to Green Brand Storytelling 2022Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?

Imported from OpenAlex (CC0) — nothing here is generated.