Articlediamond2018

ASSESSING THE RELATIONSHIP BETWEEN MATERIALISM AND CONSPICUOUS CONSUMPTION: VALIDATION IN THE INDIAN CONTEXT

Pearly Saira Chacko · Sanjeev Prashar · Hareesh N. Ramanathan

16 citations0/0 files storedAsian Academy of Management Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

Abstract

With urbanisation and increase in per capita income, there has been an astonishing rise in material-oriented tendencies in the Indian population. This study aims to examine the significance of material-centric behaviour of women in today’s growing consumer societies. Using structural equation modelling, the paper proposes a model depicting the relationship between materialism and conspicuous consumption among Indian women consumers. Though all the three factors, namely success, centrality, and happiness, contribute to materialism that has a positive influence on conspicuous consumption, the unique finding of the study is the prominence of centrality over the other two predictors among Indian female shoppers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

2007Confirmatory factor analysis for applied research 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior 2003The Fire of Desire: A Multisited Inquiry into Consumer Passion 1999Status Consumption in Consumer Behavior: Scale Development and Validation 1994Special Possessions and the Expression of Material Values 1984Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

Cited by

2025Examining the motives affecting the demand for second-hand fashion products in the context of brand knowledge presence

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.