Business-to-business E-markets in textile industry: An empirical perspective

Wei‐Wen Wu

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E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Platforms and Economics

Abstract

This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."

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