Ceremonies of Pleasure

Abstract

The importance of music concerts is all too revealing of a complex and malleable framework which operates at aesthetic, artistic, and emotional levels. We are faced here with a new type of relationship with music, in a way that we find not only the classic takes on music as an artwork to be admired, or as a collective identity-building activity, but also as a way in which festival “stages” serves as observatories of youth, cultural and artistic practices, and values in contemporary Portugal. This chapter addresses these questions via the analysis of the mobile photo-sharing application Instagram deposited by the managers of the page of Paredes de Coura's Festival—Portuguese music festival—between 2015 and 2017, and it is from here that the author will try to understand and analyze the dynamics underlying the festival as an immersive experience.

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