Exploring the Internet Access of Indonesian SME Entrepreneurs

Abstract

The Internet opens up many new business prospects for small and medium enterprises (SMEs). However, there are still many SME entrepreneurs who are reluctant to go online despite this opportunity. The main purpose of this research is to explore facts about the internet access among Indonesian SME entrepreneurs. Unfortunately, there is only a little empirical evidence concerning it. However, through focus group discussions, we were assisted to gain a better outlook on internet access motivation, internet physical access, internet access skills, and internet usage of the SME entrepreneurs in Indonesia. The results revealed that there are still many entrepreneurs who do not use the internet and even do not understand that internet support can improve the performance of their businesses. In other words, the SME entrepreneurs are still in lack of motivation and skills such as internet information skills, internet communication skills, internet content creation skills and internet marketing skills.

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