NPO 2.0? Exploring the Web Presence of Environmental Nonprofit Organizations in Canada

Josh Greenberg · Maggie MacAulay

127 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Nonprofit Sector and Volunteering Social Media and Politics

Abstract

This paper maps the web presence of environmental nonprofit organizations (ENPOs) in Canada. It focuses upon a sample of 43 websites which were examined in April/May 2009. All of the websites belong to member organizations of the Climate Action Network-Canada, a peak ENPO with collaborative networks in the United States and Europe. Our interest is in examining the extent to which the online activities of ENPOs correspond with a ‘broadcast’ paradigm—based on the principle of one-way information flow—or a two-way ‘dialogical’ paradigm of communication. Special attention is given to addressing the use of social media technologies (Web 2.0) by these ENPOs, including Facebook, Twitter, RSS feeds and blogs. The findings interrogate the tension between instrumental and dialogical forms of communication. They also demonstrate that although there are cases of effective web-based communication by ENPOs, most are not leveraging the potential these technologies afford for constituency engagement, relationship building and conversation. The findings contribute to scholarship on nonprofit communication, environmental communication, social media and public relations.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 127 citations exist upstream.

Cited by

2012Information, Community, and Action: How Nonprofit Organizations Use Social Media*2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less 2013Tweeting Social Change 2012Modeling the adoption and use of social media by nonprofit organizations 2014What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages 2013The Social Network Effect 2017Speaking and Being Heard: How Nonprofit Advocacy Organizations Gain Attention on Social Media 2018Intellectual capital and financial performance in social cooperative enterprises

Imported from OpenAlex (CC0) — nothing here is generated.